Trademark applications are essential for protecting the unique branding and identity of businesses and individuals. However, the process is not always straightforward, especially when it involves the use of a person’s name or likeness in the application. In such cases,…
Trademark owners must make periodic filings to keep their trademark registrations alive. These are post-registration maintenance filings, and failure to make them correctly will result in the issuance of a post-registration office action and then potentially the cancellation of a…
Most people, trademark attorneys included, use the word “trademark” to refer to any and all types of trademarks. However, there are actually four distinct categories of trademarks. The two main types are trademark and service marks. There are two other…
A letter of protest is one of the several ways that an outside party can affect a trademark application filed by someone else. Trademark applications undergo an examination or prosecution process that is primarily “ex parte,” which means one-sided or…
A few weeks ago, I wrote an article “What is a Trademark?” This week, I discuss service marks. Service marks are incredibly simple to understand. A service mark is exactly the same as a trademark, but it is for services,…
I have written a lot of blog posts over the last 15 years or so. A lot of these posts are on very specific issues that come up infrequently. Quite a few of them are on obscure topics. But I…
An intent-to-use trademark application is an application that claims a company has an intent to use a trademark on products or services before it actually has launched those products or services. Trademarks are valuable assets for businesses. They protect brand…
Certification trademarks play a vital role in today’s competitive market, helping consumers make informed choices and businesses establish trust and credibility. Here, I delve into the world of certification trademarks, exploring what they are, how they work, what their significance…
The Trademark Office just issued a warning this week about a new trademark scam. Trademark scams are nothing new; trademark owners have for years received mailings that appear to be from the Trademark Office but are from scam companies instead…
Sometimes clients are confused about how to sign a trademark filing like a trademark application or response to a non-final or final office action. When we prepare a trademark application, we send it to the client for review and electronic…