I saw a designation I’ve not seen before on some packaging at Costco this weekend. We walked down the coffee aisle, and the Starbucks VIA coffee packets were branded with a NEVER BE WITHOUT GREAT COFFEE tagline followed by a…
I have written previously about the difficulties – or at least the special issues – involved in registering a trademark in connection with clothing. There is an unfortunate disconnect between the way the Trademark Office views trademarks on clothing and…
Lance Armstrong’s confession is huge news today, mostly for the fact that it is being made and not so much for what it may or may not contain. Many are calling this an effort to re-brand Lance so that he…
Countless writers and bloggers, Yours Truly included, have written about a trademark owner’s obligation to protect its mark. The subject matter is cliched, but not for lack of importance. Patrolling and monitoring for improper use, and ensuring proper self-use and…
Several months ago, Slowtwitch.com erupted over an altered image that had been discovered of pro triathlete Hillary Biscay. The original image showed Biscay running during an Ironman-branded race with a jersey that bears a small blue decal. That decal is…