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Tag: trademark application

Trademark Applications Can Be Expedited or “Special”

Expedited Trademark Applications

Lemon Reservoir, Durango, CO

The US Patent and Trademark Office processes trademark applications in the order in which they are received. Before 2020, that led to wait time of about 3 months before an application would be substantively reviewed by a trademark Examiner. This year, examination has slowed a bit, and Examiners are taking about 4 months to initially review a trademark application.

This 3 to 4 month delay right from the outset can feel like an eternity (though it doesn’t even compare to the delays for patent applications, which can sit 1-2 years after filing before receiving examination). But you are usually stuck with it. There are only two procedures in which an application can be made “special,” so that initial examination will be expedited: requests to make special and petitions to make special.  Detailed information is below, and official USPTO information is available at TMEP 702.02.

Request to Make Special

A new application for registration of a mark that was the subject of a previous registration that was inadvertently cancelled or expired will be made “special” upon the request of the applicant. However, the applicant must be the prior registrant or the assignee of the prior registrant, the mark must be the same as the one in the cancelled or expired registration, and the goods/services in the new application must be identical to or narrower than the goods/services in the cancelled or expired registration. Because the request to make special is just a request and not a formal petition, there is no petition fee or other fee associated with the filing.

A request to make special must reference the trademark application serial number, so it can’t be filed contemporaneously with a new application. Instead, we file the application and then, after being award an application number, file the request. The electronic TEAS filing system has a form for these requests. This allows the designated office to receive and review the request, which improves processing time.

When completing the form, you must provide sworn statements regarding the new application and the old registration. For instance, you must provide: (1) the registration number for the prior registration; and (2) a specific statement explaining that: (a) the mark in the new application is identical to the mark in the cancelled or expired registration; (b) the goods/services in the new application are identical to, or narrower than, the goods/services in the cancelled or expired registration; and (c) the owner of the prior registration is the same as the owner of the new application.

Petition to Make Special

A Petition to Make Special can only be used when you need to expedite initial examination of an application because there is pending litigation, actual or threatened infringement, or the need for a registration as a basis for securing a foreign registration. There are special requirements, and these petitions require a great deal of care and attention when preparing. They also have a small filing fee associated with them ($100 at the time of this writing).



US Trademark Applications Based on Foreign Trademark Applications and Registrations

Trademark applications in the US can be based on use, an intent-to-use, or a foreign trademark application.

Spud Lake north of Durango, Colorado

When a trademark application has been previously filed outside the US, for certain entities there are ways to enter the US based on that foreign trademark application.  Applications can be filed under what is called 44(d) and 44(e) bases.  There are a lot of wrinkles to prosecution under both bases, and you should consult an attorney before filing an application under either.  For example, certain actions must be taken if you, as the owner of the foreign trademark, are not domiciled in the United States.  These actions can affect the cost, timeline, and registrability of the trademark application.  And particular timelines must be followed if you are or have filed a number of foreign applications before the US one.  Despite these and other nuances, the below provides a brief overview of the two different foreign-basis processes.

Section 44(d) Filing Basis

Under Section 44(d), your US trademark application can be filed and granted a priority date because you filed a foreign priority trademark application less than 6 months before.  You must claim an intent-to-use the trademark in United States commerce.  The scope of the goods and services identified in the US application is confined by the foreign trademark application; it cannot be broader than the priority application.

The Examiner will then begin to review the US application.  If there are issues with it, the Examiner will send an office action presenting those issues, and you will have 6 months to respond and overcome those issues.  If you do overcome those issues – or they are never raised in the first place – then the Examiner will suspend the application pending an update on the foreign trademark application.

If the foreign trademark application registers and you provide proof of such, then the US application can be converted from a 44(d) basis to a 44(e) basis, discussed below, and the application will be published for opposition (https://galvanilegal.com/wp/trademark-opposition/).  If, however, the foreign application is abandoned, your US application may be re-suspended, or you may have the opportunity to rely on some other filing basis without forfeiting the priority date.  For example, if you have begun to sell the product in the US, you can change the intent-to-use basis of the US application to an actual in-use basis.

It is important to remember that Section 44(d) only provides a basis for receiving a priority filing date – an effective filing date which is earlier than the day the application was actually filed in the US – because of the foreign trademark application.  It does not provide a right to publication or registration.

Section 44(e) Filing Basis

If you own a valid foreign trademark registration, you may be able to base a US trademark application on it under Section 44(e).

When you file an application under 44(e), you must claim a bona fide intent to use the mark in US commerce, the scope of the goods or services cannot exceed that of the foreign trademark application, and you have to submit a copy of the foreign trademark registration from the country of your origin.

If the Examiner finds that all filing requirements under Section 44(e) are met, the US trademark application will be approved for publication.  If not opposed, it will then proceed toward registration.  Section 44(e) thus provides a basis for registering a trademark in the US without actually using it in the US.  There are some drawbacks to this, but it is nonetheless an important exception to the conventional requirement that a mark be used in order to be registered.



Trademark Office Changes Rules About Personal Emails

Descanso Gardens

About two months ago, the Trademark Office announced entities would have to begin disclosing their personal email addresses in trademark applications and trademark registrations.  I joined almost 200 trademark attorneys in protest of this rule.  We argued that it would expose clients and pro se applicants to spam emails, would eliminate applicants’ privacy, and would provide no real benefits.  The Trademark Office caved on some filings, but not all, and we were required to disclose applicants’ email addresses.

On Friday, the Trademark Office altered course.  While still requiring that personal email addresses be disclosed in trademark applications and trademark registrations, those addresses will be hidden from public view.  The exception is if a trademark applicant files an application on his or her own.

The announcement from the Trademark Office:

We’re taking steps to address your concerns about owner email addresses being visible in TSDR. The owner email address field is now masked in TEAS and TEASi documents viewable in TSDR, including submissions viewable in the documents tab, application programming interfaces (APIs), and PDF downloads. Unrepresented owner email addresses will still be viewable in the correspondence email address field. When you open a TEAS or TEASi document in TSDR, you’ll see ‘XXX’” in the owner email address field. We believe this will help reduce the number of solicitations you receive.



Protecting Cannabis-Related Intellectual Property

Many say cannabis is the next “Wild West.”  Although a convenient metaphor, it is not entirely appropriate.  Expansion into the American West was full of risk, speculation, and fraud.  The growth of the cannabis industry has been continuous and risky, and while some of the players in the industry have questionable practices and ethics, most are sophisticated business people strategically watching the market and the law.

No Clear Roads Ahead for Cannabis Trademark Protection (photo: Grand Tetons)

For cannabis, companies must negotiate a complex and evolving patchwork of state and federal laws.  Both levels of protection can be used to gain greater security.  Federal protection is advantageous because it is centralized, national, and thus likely to be cheaper and easier to maintain and administer.  However, federal protection has been slow to evolve, and has been risky to pursue.

The availability of federal cannabis trademark registration has waxed and waned in the past ten years, and in the last year has been completely thrown for a loop.  While THC-related trademarks have always been impossible to register, CBD-related ones could be through certain avenues.  Trademark Examiners began issuing rejections against THC marks under the Controlled Substances Act (“CSA”) a few years ago – but did so inconsistently.  The industry hoped that the 2018 Farm Bill would remove the CDA blockade, and it did, but only for trademarks used in connection with products that contain certain minimal levels of CBD only.  However, the Trademark Office also began citing the Food, Drug, and Cosmetics Act (“FDCA”), administered by the FDA, which prevents the sale of anything containing a product that is under clinical investigation by the FDA.  As such, any CBD-containing product which is edible or ingestible – and some CBD products which are topically applicable – now cannot be registered for trademark protection.  Federal law has been a moving target for the past year or two, which has caused trademark owners to file trademark applications, change strategy midstream, split applications into risky and less risky new applications, and generally just keep their fingers crossed during the whole process.  While average processing time for most trademark applications can be 6-12 months, cannabis trademark applications are much longer.

State trademark protection can be much easier to obtain, but it has to be done on a state-by-state basis, obviously.  This can become expensive and more difficult to keep track of.  Additionally, some of the states have changed their rules governing what is and is not permissible, requiring trademark owners to continually re-evaluate their approach.

Patent and copyright protection is much more straightforward, because they are not dependent on some of the same vulnerabilities that trademark protection has.  While trademark protection must be based on use – and thus lawful, permitted use – patent and copyright protection is not so limited.  A CBD or THC related invention is a patentable invention (presuming it meets all requirements of patentability) – and its quasi-legal subject matter does not negate that.  Same with copyrights – as long as the subject matter is something which is original and creative, it can be protected with copyright.

Despite this, we find that trademark protection is the one that cannabis companies usually want.  We work with a number of clients in this space and find that copyright is a secondary concern and patents a tertiary one, if at all.  Generally, protecting the name, the logo, and the brand is of the highest importance.  As a result, we spend a lot of time discussing strategy, short- and long-term risks, and what the road ahead holds for the client.



US Trademark Office Proposes Requiring Foreign Trademark Applicants to Use a US Attorney

About two months ago, the US Patent and Trademark Office proposed a rule change for representation of foreign-domiciled trademark applicants. The rule would affect trademark applicants, registrants, or parties to a proceeding such as an opposition or cancellation, whose domicile or principal place of business is not located within the United States or its territories. If the rule is implemented, these parties – or their foreign attorneys – would need to seek an attorney who is licensed to practice within the US.

The change has three stated goals. First, to increase “customer compliance” with federal trademark law. The second goal is to ensure the accuracy of submissions to the USPTO, and the third is to ensure the integrity of the US trademark register.

These goals all strike me as a little impersonal and machine-like, which may be the purpose behind an efficiency-driven rule change. They really just boil down to the hope that using a US attorney will increase the likelihood that the trademark application or registration, or proceeding flows smoothly through the Trademark Office because the person responsible for it will more likely be familiar with the Trademark Office’s rules. Of course, I’m not sure that these rules are effective measure for achieving the goals: plenty of US attorneys file trademark applications but shouldn’t – just because an attorney is barred in a US state does not mean that he or she is qualified to file a trademark application with the USPTO. We see lots of non-trademark attorneys that screw up filings because they just don’t know what they are doing. I am sure there are many foreign-based trademark attorneys who are better at prosecuting US trademarks than US non-trademark attorneys.

Many practitioners believe this is a response to the influx of Chinese sellers on Amazon and their use of protections offered through the Amazon Brand Registry 2.0 platform. This seems possible. We have seen more cases filed by Chinese applicants without an attorney of their own. Last week, we filed two actions against trademarks owned by Chinese-based applicants without any attorney at all. In both cases, the applications included specimens that appeared fraudulent, digitally-created photograph mock-ups meant to trick a US Examiner into accepting the application. And, both were instances where the applicants were also selling knock-off products on Amazon of my clients’ products. More so, it is well known that, while it costs as little as $225 to file a trademark application pro se, the Chinese government will award around $800 to a successful registration. Therefore, filing fake applications can be a revenue source for a Chinese resident.

The rule change is certainly good news for US attorneys, because it will drive more business to us. Much of that business likely doesn’t really need us – it can probably be competently handled by an experienced foreign attorney. But, some foreign applicants will benefit. And, some fraudulent trademark applications will be curtailed. If the Trademark Office were to require foreign applicants to first find a US attorney, this would raise the bar for filing slightly and would undoubtedly reduce the number of junk trademark applications.

We handle trademark applications in the US and outside the country frequently, both for domestic and foreign clients.  If you have questions about this rule change, or if you are in need of a US attorney, please don’t hesitate to contact us or call +1-602-281-6481.



Changing a Trademark From One Word to Two, or Two Words to One

Trademark applications frequently are filed and then need to be amended slightly. Sometimes these amendments are to change the identification of goods or services for the application, or to change the way the mark is described. Changes such as these are usually straightforward.

Sometimes, though, the trademark itself needs to be amended. This always needs to be done with extreme care and planning. This need usually arises in the context of an intent-to-use application, where an entity files a trademark application on a mark it is planning to use. Sometimes, the company or person is planning on using one form of a mark but then when the product actually goes to market, the form changes. Many times, I’ve seen a mark get filed as one word or as two words and then need to be switched to two words or one word, respectively. In other words, an application may be filed in the form ONE TWO and then need to be changed to ONETWO, or be changed from ONETWO to ONE TWO.

Changes like this are often driven by the way the mark is eventually actually used in commerce. Of course, preferably these changes can be anticipated and dealt with early; the timing of the change within the course of prosecution of the application can affect the ability and ease of making the change. Since the mark is usually already being used, changing the actual trademark is usually not an option. In other words, re-branding to keep the trademark consistent with the application is usually not an option – the costs of new designs, new printing, new labels, new stickers, new stitching, etc. are prohibitive. So usually the trademark application must be amended.

I do not recommend making changes to the mark in the application without the assistance of a trademark attorney. Per the trademark examination rules, a proposed amendment cannot materially alter the mark. If an Examiner finds that a proposed amendment materially alters the mark, the Examiner will refuse to enter the amendment, and then the application’s mark and the actual trademark will forever be inconsistent, leading ultimately to trademark application being abandoned. In some cases, depending on the timing of the amendment, the Examiner may not even be able to enter it, even if he or she would otherwise approve it. In other cases, it is better to file a response or a statement of use that shows the mark inconsistently, wait for the Examiner to raise the issue, and then respond.

Though changing the mark may seem like a very simple thing to do, it can have disastrous consequences, including abandonment of the application, and so careful planning and good counseling is absolutely necessary.



Filing an Amendment to a Trademark Application After Issuance of a Notice of Allowance but Before Submission of a Statement of Use

Trademark applications which are filed on an intent-to-use basis always present slight risks since the application is filed before the owner has begun using the trademark and before the owner knows 100% how the trademark will be used. There is always the possibility that the trademark will be changed somehow when the mark is actually used.

Generally, once a trademark application is filed, only limited changes can be made to the application, such as removing goods or services, amending the mark description, very minor changes to the mark itself, changing the attorney, some changes to the owner identification. These changes become more difficult to make the longer the application processes. Usually, the changes are most easily made before examination occurs (typically in the first 3-4 months). Once examination has begun, Examiners will often be more reluctant to approve changes. Of course, some changes may be necessitated by issues raised in an Office Action from the Examiner. After examination, most marks are scheduled for publication. Any changes should really tried to be made before publication, because once the trademark application is published, the application can only be changed on very limited grounds. Some changes cannot be made at all. Some changes require a petition to the Director.

Once publication ends, and a Notice of Allowance has issued in an intent-to-use trademark application, changes become even more limited. Generally, the only amendments that may be entered in an application between the issuance of the notice of allowance and the submission of a statement of use are: (1) the deletion of specified goods or services, or the entire description of the nature of the collective membership organization, from the identification; (2) the deletion of a basis in a multiple-basis application; and (3) changes of attorney and changes of address. The Trademark Office will enter other amendments during this period, but only with the express permission of the Director. This requires filing a petition laying out facts and reasons for the change, as well as payment of the petition fee. If the Director determines that the amendment requires review by the examining attorney, the petition will be denied and the amendment may be resubmitted with the statement of use in order for the applicant to preserve its right to review.



Registered Trademarks for the Amazon Brand Registry

Earlier this year, Amazon rolled out its Amazon Brand Registry, which is an effort to work with registered trademark owners to protect the customer experience on Amazon’s site. Since that time, as the official correspondence address on my clients’ trademark registration, I have received many requests from Amazon asking to validate and verify trademark owners for the registry. Enrollment in the Amazon Brand Registry provides trademark owners with improved tools for fighting trademark infringement.

It is well known that having a listing removed or a seller flagged for trademark infringement has often been a difficult endeavor on Amazon. Common types of trademark infringement or misuse I’ve seen there include:

  • Someone sells their own product using your name, logo, or trademark
  • Someone sells their own product using a name, logo, or trademark that is similar, but not identical, to yours
  • Someone hijacks your listing but ships a different product
  • Someone improperly lodges an infringement claim against a trademark you own

Handling things like the above generally required contacting Amazon’s automated service, eventually getting through to a person, and having the listing or complaint analyzed and then potentially taken down. This process was slow and cumbersome, especially if there was infringement by multiple users. And trademark owners could find themselves in a game of whack-a-mole with listings subsequently popping up under different seller’s accounts. The Amazon Brand Registry is intended to ease and speed the process of finding and handling potentially trademark infringement on Amazon.com.

Now, users who are enrolled with the Amazon Brand Registry will be able to create and upload unique videos and photos that are keyed to their accounts. Misuse of that content by others is easier to find and stop. Enrollment also gives you a faster takedown process, letting you clear infringement more quickly than with the old system. Enrolled sellers have access to text searches, image searches, and automated responses to potential intellectual property infringement. Sellers who are enrolled will also appear more legitimate to prospective customers, who may opt to purchase from that seller rather than one with a cheaper price but a more questionable status.

Some points and prerequisites concerning the Amazon Brand Registry:

  • Only owners of federally registered trademarks are eligible to participate in the Amazon Brand Registry. Common law trademarks and pending federal applications do not provide an enrollment basis.
  • Word marks are definitely eligible – these are sometimes known as “standard character marks” because they usually appear simply as capital letters without claim to style or font.
  • Composite marks appear to be eligible. Amazon says that “words, letters, or numbers in a stylized form” and “illustration drawing[s] which include[] words, letters, and/or numbers” are eligible. This seems to imply that a mark or logo having both text and graphical elements will qualify.
  • It appears that pure design marks – graphical elements which have no text, words, or letters – may not qualify.
  • You will need to provide proof of your registered trademark, as well as proof of how the mark is actually being used on the product or packaging for the product.
  • I’ve seen discussion that your trademark has to be registered on the Principal Register, not the Supplemental Register. I have not been able to verify this with Amazon, however.

If you are a trademark owner, consider the following for moving forward:

  • Registering your trademark. Registration is a fundamental requirement for enrollment now, so this action must be taken.
  • Filing the application for trademark registration now. This process typically takes at least 6-7 months, and Amazon’s requirement that your mark be registered means you should start the registration process sooner rather than later. The longer you wait to file, the longer it will take before you can enroll.
  • Registering a word mark version of your mark, if you only have a design or composite mark registered. The word mark will not only be definitely eligible for enrollment in the Amazon Brand Registry, but it typically offers the best and broadest protection for you trademark in the larger marketplace.
  • Does the way you use your trademark on listings, products, and packaging match the registered trademark? Different spelling, spacing, hyphenation, or other variations can limit your ability to use, or potentially even enroll, in the Amazon Brand Registry.
  • Failure to enroll in the Amazon Brand Registry does not mean you cannot report alleged trademark infringement on Amazon, it just means you won’t have all of Amazon’s potential tools available to you for finding and combating that infringement. Typically, clients find it difficult and cumbersome to monitor and remove trademark infringement.
  • If your trademark is on the Supplemental Register, consider moving it to the Principal Register. Not all marks are eligible for this and so attempting the move requires careful analysis together with a use and filing strategy.
  • If you were enrolled in the Amazon Brand Registry before April 2017, you will not be automatically re-enrolled. You have to manually re-enroll.

The firm has successfully filed and prosecuted many trademark applications for clients selling on Amazon and assisted in registering for Amazon Brand Registry status.  If you are in need of an attorney to guide you through this process, please don’t hesitate to contact Tom or call 602-281-6481. More info is also available at https://services.amazon.com/brand-registry.html



Specimens Showing Use of Service Marks

As part of the trademark application process, trademarkalmost all marks must be used to eventually be registered. The Trademark Office requires that a trademark applicant submit evidence in the application showing acceptable use of the mark. This evidence is called a specimen, and there are many requirements for what it must show.

The Trademark Office yesterday released examination guidelines for Service Mark Specimens, which attempts to describe the elements of an acceptable specimen for services, discusses specific issues and potential refusals, addresses commonly submitted specimens for modern technology-related services, and provides examples of acceptable and unacceptable specimens. The examination guidelines are manuals for trademark examiners to use when evaluating a trademark application, and together, with the TMEP and other trademark laws and rules, inform how an application is received and analyzed. You can read the new guidelines here.



Reviving an Abandoned Trademark Application

A trademark application will be abandoned by the Trademark Office if a deadline passes without you taking certain action. This can happen, for instance, if the Trademark Office has issued you an Office Action that requires a response, and the normal 6-month period for response elapses. It will also happen if you filed an intent-to-use trademark application, the Trademark Office sent you a Notice of Allowance, but you failed to submit a Statement of Use within 6 months showing that you were properly using the mark in commerce.

 An abandoned trademark application isn’t necessarily lost and gone forever. While in some cases you may have to re-file the application anew, in other cases, you may be able to petition for the revival of the application.

There are limitations on these petitions to revive. They must be filed within 2 months of the abandonment, or within 2 months of the Notice of Abandonment. Your failure to make the original response deadline must have been unintentional, and you must swear to this. The petition has to be accompanied by a petition fee, and by whatever response or action was due on the original deadline.

Time is of the essence when a trademark application has been abandoned. It is therefore important that you act quickly to revive the application if it is your intent to do so. Additionally, you should respond correctly. For those reasons, consider hiring a trademark attorney to handle the petition to revive, to help ensure that the time and money you’ve already invested in the trademark application up to this point isn’t unnecessarily wasted.